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Brand partnerships

Brand partnerships that make childhood a little wilder.

Wild in Training reaches 41,000+ parents on Instagram who care a lot about how their kids grow up. We partner with a small number of brands that share our values, through short, animated, research-based Reels made for parents.

Email: hello@wildnotwired.com

An illustrated family of four laughing together over dinner
41,000+

followers on Instagram, and growing

6.2M

views on our Reel "Nobody Meant for This to Happen"

60 sec

animated, research-based Reels, written for parents

Who we work with

Aligned values only

We only work with brands we'd happily recommend to a friend: things that get kids playing, reading, making, exploring and connecting face to face, or that help families stay reachable without a smartphone.

If it pulls kids toward more screen time, it's a no, however nice the budget.

What brands get

A Reel parents actually want to watch

Audience: 41,000+ parents who follow @wildintraining on Instagram.

Format: a sponsored animated Reel, clearly marked as a paid partnership. Add-ons include Instagram Story frames with a link, a feature in our Friday parent newsletter, and a spot on the Wild Not Wired site.

Rates: custom packages built around your goals. Pitch us your brand, and if we're a good match, we'll email you our media kit and pricing.

Pitch a partnership